I won’t quote you a zillion studies – let’s just accept it as fact that for most businesses, referrals are both the least expensive and most effective source of new business. Referrals are also the best source of leads for job seekers and employers. There are customers and jobs and employees out there – [...]
SXSW Badgeless Facebook Group – R.I.P.
For the past few years, I’ve had a press pass to SXSW Interactive. This year, I don’t.
I considered shelling out the $400-$500 for a badge, but then I thought about how I had spent my most productive time the past few years, and it was mostly hanging out in the hallways, going to lunch [...]
Not Well Ranked on Google – For What???
It’s marketing like this that gives the search engine optimization business a bad name. I got this email today regarding this site:
Subject: Get Your Website on the 1st Page of Google, Yahoo and MSN
Dear Website Owner,
How are you ? i hope that everything is fine over there, The reason of my e-mail that i did [...]
A Song Lyric for Every Occasion
My mother was a piano bar musician. I grew up in a constant environment of music. On road trips, we actually song show tunes. We played word games…with song lyrics. My mother and I would go back and forth thinking of all the songs we could with, say, the word “flower” in it.
For better [...]
How Tim Ferriss Helped Me Enjoy the Super Bowl
My wife doesn’t understand why I want to watch a couple of hours of Super Bowl pre-game shows today.
“But you don’t follow football.”
“Exactly.”
She’s right – I don’t follow football. I enjoy it, though, when I do watch it, and I enjoy it more when I watch it “in context”.
It’s yet another example of one of [...]
Not That There’s Anything Wrong with That…
I got an email from Meetup.com today with the subject “A New Meetup Group That Matches Your Interests Has Started!”
What group?
Not that there’s anything wrong with that, but I think maybe I’d better check my profile settings!
Hi, I'm Scott Allen. I've been speaking, writing and consulting about social media since 2002. This is my personal blog, where I write about whatever I feel like, from Austin to entrepreneurship and yes, social media. Have a look around and join the conversation.